One of my most recent freelance opportunities was to create an advertisement for Tenovus Cancer Care’s new ‘Make a Smile’ Lottery. I was asked by my friend who works in advertising to produce a motion graphics piece that strictly followed Tenovus’ brand guidelines and message. We worked co-operatively to deliver a product that was in line with her advertising strategy and that would engage with their target audience. Here I was able to utilise and improve my knowledge of After Effects.
Tenovus Cancer Care are Wales' leading cancer charity, and so for myself to be a big part of their real advertising campaign means a great deal to me. The stills above are from their Instragram page.
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