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One of my most recent freelance opportunities was to create an advertisement for Tenovus Cancer Care’s new ‘Make a Smile’ Lottery. I was asked by my friend who works in advertising to produce a motion graphics piece that strictly followed Tenovus’ brand guidelines and message. We worked co-operatively to deliver a product that was in line with her advertising strategy and that would engage with their target audience. Here I was able to utilise and improve my knowledge of After Effects.
![](https://cdn.myportfolio.com/50ecd8e2-6b1d-4e64-b169-cda8787f725d/cd08f3fc-305a-49de-94b3-2b247df30e95_rw_1920.png?h=15912f415c06f4063edf8c60b3903d9d)
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![](https://cdn.myportfolio.com/50ecd8e2-6b1d-4e64-b169-cda8787f725d/68ff306a-c3f5-4c10-a0e7-d649ea80feb6_rw_1200.png?h=b5b6ce2f5e0df890f17da49132c9968a)
![](https://cdn.myportfolio.com/50ecd8e2-6b1d-4e64-b169-cda8787f725d/1e5e06e7-2c6d-48f3-99e8-43d001835b70_rw_1200.png?h=4b352365dcd843c6aa7964197222addd)
![](https://cdn.myportfolio.com/50ecd8e2-6b1d-4e64-b169-cda8787f725d/6a1f230c-aa4d-488c-a08f-50f3ef97d490_rw_1200.png?h=65fe18d521cbccd9eb06ce79d7860139)
Tenovus Cancer Care are Wales' leading cancer charity, and so for myself to be a big part of their real advertising campaign means a great deal to me. The stills above are from their Instragram page.